Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
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Welcome back to our Gospel Stats Weekly Brand Report, where it’s the week of Shorts. We have not one, not two, but three Shorts in our top slots, two of which are from MrBeast and one of which is a curious case. Then we go much longer with Jubilee‘s latest episode of Surrounded, and cap things off with some VTuber face time.
Check it all out below:
#1 Could You Win This Obstacle Course?
Channel: MrBeast
Brand: .store
Views: 51,329,588
We just wrote in our Tubefilter newsletter (hey! you should subscribe!) about how Shorts have become a source of revenue for creator sporting events. And one of those upcoming sporting events will be cohosted by MrBeast. The video that put him in our #1 spot this week is also a sporting event video, but it’s not creators, and it’s not basketball or football. Instead, it’s more Ninja Warrior-style, with two women booking it through an obstacle course while MrBeast gives a lightning-quick ad read for .store, a digital marketplace for people to buy (as you may suspect) .store domains instead of .com or .biz.
#2 Baseball Tic Tac Toe vs MLB Pro
Channel: MrBeast
Brand: T-Mobile
Views: 36,139,012
And that’s not the only micro mini ad read MrBeast is teeing up this week. Spot #2 goes to him again, and this time it’s a tee-ball competition where he himself squares up against New York Yankees outfielder Aaron Judge. The 26-second video is sponsored by T-Mobile, a company we here at Tubefilter have had our eyes on for a few months, because it’s been quietly sponsoring Saturday Night Live‘s YouTube livestreams. It also paid for one other video this week: an episode of sports podcast JM Baseball.
#3 “I Don’t Care What My Husband’s Dreams and Aspirations Are”
Channel: The Ramsey Show Highlights
Brand: Zander Insurance
Views: 11,211,896
With spot #3, the Week of Shorts continues. This video is a whopping 17 seconds long. Seventeen! And unlike MrBeast’s rapid-fire videos, it doesn’t have a whole lot of content–just a guest telling The Ramsey Show hosts that she doesn’t care what her husband wants, she wants him to get a better job. The hosts have a small second or two of reaction, and then the video cuts. So why is it at spot #3? We’re guessing the viewer conversation. It has nearly 4,000 comments, with people on both the wife’s and husband’s sides sharing their stories. That’s a lot of eyeballs on Zander Insurance, a company Dave Ramsey has officially endorsed.
#4 Doctor Mike vs 20 Anti-Vaxxers | Surrounded
Channel: Jubilee
Brand: Straight Arrow News
Views: 5,841,766
Jubilee made quite a name for itself during the presidential election and now during the first few months of the Trump administration. This video puts family physician and YouTuber Doctor Mike on the hot seat, answering questions from 20 anti-vaxxers. In a complete 180 from our first three videos this week, this one is an hour and a half long–but the debate is worth watching all the way through. Doctor Mike has made his content career combating misinformation, and this video might be his magnum opus.
BONUS #1,709 Mixed My Friends’ Fav Drinks & Got Absolutely Wrecked
Channel: CottontailVA
Brand: Gamer Supps
Views: 53,043
For most VTubers, their whole thing is that they don’t show ever show themselves IRL. Many keep their faces, bodies, locations, and even voices concealed, for personal privacy and/or for immersion’s sake, so viewers see them as their models. But CottontailVA is one of a few outliers: she went on camera this week for a Gamer Supps-sponsored stream where she made her friends’ favorite boozy sips. According to one bona fide bartender in the comments, the whole thing was “like a hilarious train wreck, except instead of an actual derailment it was a bunny girl trying to drink a Tokyo Tea without filling the glass with Sprite.” We really dig the VTuber IRL mystique, but it’s also interesting to see a creator take a different approach.
…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
