Yes, comfortable bras exist — and when it comes to both softness and support, Boody knows how to deliver.
From models like the Jenners and the Hadids to musicians like Halsey, plenty of stars have taken note of the brand’s bamboo-based bras, rocking them everywhere from Instagram selfies to the streets of NYC.
And to kick off 2025, Boody’s offering its bestsellers in a trendy new rust hue, blending the burgundy and chocolate colors dominating fashion right now.
Standouts include the Wireless T-Shirt Bra ($35), which boasts a nearly perfect average 4.7-star rating out of over 800 reviews.
“The most comfortable and supportive bra I’ve ever had!” raved one satisfied shopper, while another remarked it’s “so comfortable that you forget” you’re wearing it.
The style also comes in an equally top-rated high-support version, the Full Bust Wireless Bra ($35), created for cup sizes up to G.
To make it a matching set, the brand also offers its Classic Bikini ($14) and Full Brief Underwear ($14) in the same soft and smooth fabric.
In addition to the new rust shade, the elevated basics also come in eight everyday neutrals, plus limited-edition pink and plum hues.
For those who prefer wireless support up top, the Seamfree Shaper Crop Bra ($20) is a celebrity favorite; famous sisters Bella and Gigi Hadid and Kendall and Kylie Jenner each own at least one.
Emily Ratajkowski’s even proven the bra works just as well styled under a blazer or button-down, letting hers peek out during multiple NYC outings.
Several of the brand’s sleepwear options are deeply discounted right now, too, including the Downtime Lounge Top ($46 $28) and Goodnight Sleep Shorts ($40 $18).
Below, shop additional bestsellers from the brand:
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This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
