If you’re a Twitch streamer, a fresh crop of sponsorship opportunities is en route to your dashboard. StreamElements has announced a partnership with the Amazon-owned platform that will integrate “performance-based sponsorships” into streamer control centers.
StreamElements, the company that describes itself as “the ultimate streamer platform,” offers products that range from streaming platform viewership data to sponsorship hubs for middle-class creators. According to a press release, the StreamElements Twitch integration introduces influencers to “marquee brands” by placing sponsorship opportunities in a new tab on the streamer dashboard.
Campaigns offered to streamers through the dashboard integration will include pitches for gaming brands like Candy Crush Saga and the Twitch favorite Honkai: Star Rail. Payouts will come in the form of a base rate plus performance-based incentives on top.
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Access to partnerships is contingent on a streamer’s home region; initially, a select group of 10,000 English-, German-, and French-language Twitch partner creators will get a shot at the sponsorships. More details about the integration can be found in a video published by StreamElements.
The StreamElements pact is described as the first time a third-party partner has been embedded into the Twitch platform. Though Twitch already offers several influencer marketing products, its sponsorship experiments have rankled some creators. The StreamElements integration, when combined with Twitch’s new Creator Profiles, will improve that ecosystem by letting “easily showcase their channels and connect with relevant sponsor campaigns,” according to Twitch CMO Mike Minton.
“Partnering with Twitch reinforces our shared creator-first vision and commitment to helping streamers monetize,” added StreamElements CEO Or Perry in a statement. “This collaboration significantly expands access to our sponsorships for Twitch creators of all sizes.”
In total, more than 100,000 creators have completed and cashed in on campaigns offered through StreamElements. Notable creators who have worked with the firm include JonBardcore and bbjess.
