A regular investor in creator businesses is upping the ante to the tune of $60 million. That’s the value assigned to the Slow Ventures Creator Fund, a new financial asset that will back multi-hyphenate entrepreneurs who are looking to launch their own businesses.
Slow Ventures is an early-stage investment firm that has launched multiple seed funds and amassed a portfolio that includes more than $16 billion of total funding. With its creator-focused initiative, Slow is once again looking to get in on the ground floor. Per an announcement post on Medium, Slow will be “directly backing creators with ambitions to build companies tailor-made for their passionate communities.” The size of those investments will reportedly range between $1 million and $3 million.
The announcement names Slow Co-Founder Sam Lessin — formerly the VP of Product at Facebook — and Investor Megan Lightcap as the leaders of the Creator Fund. To get some additional expertise related to the creator world, Lessin and Lightcap have turned to Billy Parks. A veteran of the influential multi-channel network Fullscreen, Parks will work on the Slow Ventures Creator Fund.
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With their new venture, Lessin and Lightcap will continue the work they’ve already done in the creator community. Through previous funds, Slow has deployed its capital to send creators “off to the races,” Lightcap told Tubefilter last year.
Rather than aligning itself with the biggest names on platforms like YouTube and TikTok, Slow has set its sights on respected creators in niche fields. One example of the firm’s priorities is its backing of literary YouTuber John Fish, who used Slow’s support to develop a hub called Bookshelved.
The Creator Fund announcement reveals that Slow is once again on the lookout for creators in “high value verticals” who are looking to launch businesses. “They are building businesses with unparalleled acquisition economics and customer attachment,” Slow writes about its potential partners. “These creators benefit from flexible capital that empowers them to build, launch, and scale their ventures — without constraining the creative freedom and authenticity that have made them so successful.”
If you’re a creator and you think that description sounds a lot like you, Slow Ventures could have a seven-digit check with your name on it. More details about the Slow Ventures Creator Fund are available through its official homepage.
