Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
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Welcome to the latest Gospel Stats Weekly Brand Report, where we have usual suspects MrBeast and FaZe Rug making appearances alongside some intriguing newcomers. Unlike past weeks, which were dominated by science content from creators like Veritasium and Kurzgesagt, this week is all entertainment–including an appearance from Black excellence in entertainment courtesy of media company Revolt, which hit spot #2 this week with an hourlong recap of its recent event Revolt World.
Check ’em all out here:
#1 7 Days Exploring An Underground City
Channel: MrBeast
Brand: Zaxby’s
Views: 71,644,533
MrBeast, as usual, is in spot #1, with an untouchable 71+ million views. His video is the typical adventurous fare: he and team spend seven days 400 feet underground, getting cozy in Salina Turda, a salt mine in northwest Transylvania. The video has a couple major guest stars, including MrBeast’s newly crowned lunchbox partner Kai Cenat, and offers a brief glimpse of Salina Turda’s intriguing history before shenanigans begin. (As MrBeast puts it, Salina Turda was once a bustling mine, “and now a bunch of YouTubers live here.”) What’s interesting about this video is that it’s sponsored by Zaxby’s–which, like Cenat, is a MrBeast partner. The sponsorship promotes his official MrBeast Box, which rolled out to the Zaxby’s menu this past May.
#2 REVOLT WORLD: We Create the Future – Recap Special Featuring Yung Miami, Cam Newton, Pusha T & More
Channel: Revolt
Brand: Walmart
Views: 7,059,878
Like we mentioned above, Revolt takes spot #2 with the official recap of what it calls a “first of its kind” event “reimagining the intersection of culture and creativity.” Revolt is a Black entertainment company and digital TV network launched by Diddy in 2013; he left earlier this year after numerous allegations of sexual assault came to light, and employees are now Revolt’s top shareholders. Revolt World was a three-day fest in Atlanta that brought attendees in for looks at the network’s shows, live music performances, panels, masterclasses, and branded activations. Anyone who missed it can tune into the above video for a lengthy highlight reel, which is (like the Revolt World event) sponsored by Walmart.
#3 The King Copycats Of YouTube
Channel: Danny Gonzalez
Brand: Rocket Money
Views: 4,165,865
“Stealing content. When is it okay? When is it just inspiration? When is it just hopping on a trend that everybody’s doing? When is it not okay? Is there a grey area in between?” Speaking of hourlong videos, Danny Gonzalez explores all these questions and more in his latest upload, which examines the prevalence of content thievery among creators. This is an oft-discussed topic in our industry (remember Jacksfilms cracking down on SSSniperwolf? Yeah, there’s an update to that situation), and it really is a grey area–one that makes some creators want to get litigious. Gonzalez’s video breaks it all down, courtesy of frequent creator partner Rocket Money, which also sponsored 21 other videos this week.
#4 Kicked from FaZe Clan…
Channel: FaZe Rug
Brand: Underdog Fantasy
Views: 4,070,322
We all have enough suspense in our lives. We’ll spare you a little here: No, FaZe Rug did not get kicked out of FaZe Clan. But we, the internet, and maybe you too have seen speculation over the past few months that Rug was no longer in the Clan. Where did this rumors come from? In this video, Rug points out that FaZe Banks tweeted the full FaZe roster back in April 2024, and for the first couple hours of that tweet being live, Rug’s name wasn’t on it. “For some reason, Banks forgot to add my name to the tweet,” he explains. That error was corrected, but the rumors persisted, so Rug is here to clear them up–in a video that also includes him taking some of the FaZe guys to one of America’s most haunted houses. This Halloween-y vid is sponsored by frequent FaZe partner Underdog Fantasy, which also sponsored nearly 60 other videos this week.
BONUS #1,774 MEET MY NEW HORSE
Channel: Life on the Left Rein
Brand: Equilibrium Products
Views: 35,675
If you didn’t grow up wanting a pony for Christmas–well, big L, and we’re sorry this video isn’t wish fulfillment for you. For some of us here at Tubefilter, Life on the Left Rein is living our dream. What’s really cool about this video, however, is the sponsor: equine company Equilibrium Products, which sells massage and magnetic therapy tools for horses. Unlike many sponsors that pop up on our Weekly Brand Reports, Equilibrium only partnered with one creator this week, and it’s clear that partnership is very targeted. We dig seeing brands that are able to identify cool creators in their niche and are willing to pay them to place ads on videos where there’s a strong chance their target audience is already tuning in.
…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
