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Browsing: Influencers
A new report from Deloitte issues yet another warning to the legacy media industry: If traditional channels don’t find ways to keep…
TikTok just wants to talk. A new Corporate Communications Chief will get the message across.
By rgultig
TikTok is looking to an experienced publicity executive to improve its outlook in the United States. Nathaniel Brown, a veteran of Discovery and its…
Have you heard? BuzzFeed bets $10 million on BFIsland while TikTok colonizes YouTube Shorts
By rgultig
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…
Golf has been having a real moment on YouTube for some time now–and one of its most prominent channels just…
Bluey is the top kids’ show on streaming. Rights holder BBC is “only just getting started.”
By rgultig
Kids across the globe love Bluey, and the BBC is taking notice. The British national broadcaster, which handles global distribution for Ludo Studio‘s Australian…
Have you heard? Gooseworx beefs with YouTube, ‘PUBG’ gets creator network, and Steven He gets cast
By rgultig
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…
YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year
By rgultig
Despite the rapid growth of the Shorts content, YouTube believes its TikTok-style format still has untapped potential — and it has the data…
Creators are making premium shows on their channels, so Spotter is giving them their own upfront
By rgultig
There’s a new event putting a digital twist on the traditional upfront model. Creators like Colin & Samir, MrBeast, Rebecca Zamolo, Kinigra Deon, Dude…
Have you heard? iShowSpeed the soccer pundit, payday for fake Tom Cruise, and TikTok telenovelas
By rgultig
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…
Nimbi‘s struggles on major social media hubs have led it to set up shop in an unlikely location: OnlyFans. The…