Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a creator group screams for ice cream, TikTok watches another exec walk out the door, and a director’s long-lost history resurfaces online.
Creator commotion
Kyedae is “kind of done with streaming.” The Valorant gamer, whose Twitch broadcasts shot her to stardom during the pandemic, said that the creator life has never really been her bag. “Stepping away from streaming is something I’ve been thinking about for years,” she wrote on X. “Truthfully, streaming was never my dream or end goal.”
MrBeast’s Las Vegas experience disappoints. Jimmy Donaldson’s resort experience on the Strip seemed like it would be good, immersive fun for the creator’s 385 million subscribers. Unfortunately, after multiple attendees claimed that the experience underdelivered, MrBeast’s team was compelled to issue refunds to aggrieved customers.
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YouTube’s drama boys are fighting. Ian Jomha and Ethan Klein, a.k.a. iDubbbz and h3h3productions, are both known for their commentary on internet drama. When Jomha accused Klein of dishing out criticism but not being able to take it himself, the h3h3 host responded with an incendiary clapback. Kinda proving his point there, Ethan.
The biz
I scream, you scream, we all scream for Sidemen ice cream. The U.K.-based septet loves a good creator product, especially in the consumables sector. Their latest venture in that world is a new range of ice cream products that will be part of the creator group’s Sides brand.
Alpharad lists his Southern California home for $5 million. Among other perks, the gamer’s home features some “integrated technology.” As he moves out of his Sherman Oak stomping grounds, will the house’s hi-tech finishes draw interest from other creators?
A European creator economy event returns. An event called CreatorFest launched last year to gather creators from across the continent in London. It’s planning to return in 2025 with a bigger, better schedule. More details here.
Platform headlines
Michael Beckerman’s departure is a blow to TikTok’s regulatory battle. The app’s U.S. public policy chief devised a plan to keep TikTok running despite federal ban threats. Now he’s adding his name to the long list of TikTok execs who have left their positions since the start of 2025.
Twitch isn’t capping your storage (yet). In February, streamers balked when Twitch announced that it would limit them to no more than 100 hours of VOD highlights on their accounts. That update has been paused for the time being, so go ahead and spam those Rocket League clips like there’s no tomorrow.
Kick multistreaming comes with a catch. The streaming industry upstart is letting its community simulcast on platforms like Twitch and YouTube, but if they do, they might lose access to the platform’s generous revenue split. Multistreaming earnings will be “calculated differently and may be reduced by up to 50% compared to streaming exclusively on Kick,” the platform noted.
Pop culture minute
Did you catch Christopher Nolan’s first movie before it left YouTube? The Oppenheimer director’s production company, Syncopy, issued a takedown notice after an unaffiliated YouTube channel uploaded Nolan’s 1989 short film Tarantella. Some of his fans checked out the movie before the takedown notice hit — but is its removal just another one of those thrilling Christopher Nolan mysteries?
Meta’s Ray-Bans star in OK Go’s new video. The new wearables are yet another toy for the alt-rock band that loves high-concept, hi-tech music videos. “Love” is pretty fun, but if you ask me, OK Go will never be able to top their zero-gravity shenanigans.
Coachella is back on YouTube. As per usual, the platform is serving as a one-stop shop for all types of Coachella content. Musician Reggie Watts recently claimed that “influencer culture” has tarnished the soul of the Indio, California music festival, but that’s not stopping YouTube from fulfilling its duties as a distributor.
The internet is a strange place
Japanese lawmakers might put the kibosh on ChatGPT’s Studio Ghibli images. There have been discussions as to whether the use of Ghibli-style imagery within ChatGPT constitutes a form of infringement. We’re finally talking about regulating AI’s effect on copyright, and all it took was one Studio Ghibli-fied 9/11.
Popular streamers love dealing (virtual) drugs. The indie game Schedule 1, which simulates the life of a drug dealer, has gotten big thanks to activity on platforms like Twitch. To thank the streaming community, Schedule 1‘s devs added big names CaseOh and Moist Cr1TiKaL as in-game characters.
Don’t ask the internet what to name your rare medical condition. Do you want Ligma? Because this is how we get Ligma.
